Give every agency the same brief
Comparing SEO proposals is difficult when agencies are solving different problems. Give each candidate the same priority services, target customers, website history and commercial objective. State whether Bangalore enquiries, India-wide enquiries or both matter. Include known migrations, previous campaigns and any access restrictions.
Ask each agency to explain its diagnosis and assumptions. A price without a scope does not tell you whether technical implementation, content work or reporting is included. A proposal should connect activities to actual pages and business questions, rather than treating every website as the same package.
Separate recommendations from implementation
A technical audit and a technical fix are different deliverables. Ask who will change code, review the result and resolve issues after deployment. If your own developer must implement recommendations, include that time and responsibility when comparing fees.
Content work also needs boundaries. Establish who researches, drafts, checks factual claims, approves and publishes. Specify whether improving existing pages is included. An agency that proposes many new locality pages should explain what distinct value each would provide and how it will avoid competing with existing service pages.
- Which pages or templates will the first release change?
- Who implements recommendations and pays for developer time?
- Who verifies business claims and approves publication?
- What work requires an additional quote?
Ask what the reports will let you decide
A useful report explains actions, observed outcomes, limits and the next decision. Request landing-page performance, relevant queries and qualified enquiries where measurement supports them. Ask how branded traffic, spam submissions and untracked calls will be treated.
Rank tracking can be a diagnostic input, but a screenshot of a single position is incomplete evidence. Locations, devices and query wording can affect what a user sees. Ask for a consistent method and for raw account access. Do not accept a ranking guarantee as a substitute for an implementation plan.
Keep accounts and handover under business control
The business should know who owns the domain, hosting, Search Console and analytics properties. Grant appropriate access through the product's account controls where possible. Avoid making an agency employee's personal account the only route to an essential business asset.
Agree how changes, content sources and redirect mappings will be recorded. Discuss termination, notice, outstanding work, account access and handover before signing. If link acquisition is proposed, ask what will be done and compare the approach with Google's published spam policies. Do not buy an unexplained quantity of links as though it were a quality measure.
Use a comparison worksheet
Create one row for each proposal and columns for diagnosis, first-release pages, implementation owner, content approval, measurement, excluded costs and handover. Mark unanswered items as unknown. This exposes scope differences that a single monthly price hides.
For a conversation with Nexaweb, bring the brief and the questions that remain unclear. Ask for a written scope and the evidence needed from your team. Choosing a partner should leave you understanding what will happen next, what you must provide and how the work will be assessed.
